When DIY ticketing solutions like Ticketleap and Eventbrite first launched, they enabled many events to move their sales online for the first time. The concept was pretty straight-forward. Fill out a form that included date, time, location and other necessary information, define what ticket types you wanted to sell, and like magic- your event was added to a directory full of thousands of events. Events would then direct all ticket sales to their pages within that marketplace.
But as time passed, these one-size-fits-all solutions began to show both their age and limitations. They no longer matched the changing internet landscape, and failed to follow emerging trends in e-commerce:
Using over 10 years of industry experience and data, we set out to design a flexible, white-labeled buyer experience that could be shared at the point of discovery through multiple channels, without redundant work.
Event creators come from all walks of life with a variety of very specific needs and wants based on the unique circumstances of their event. Knowing that our proposed solution was best for those events with pre-existing sites and marketing channels, our initial target audience was larger tech & design events that would appreciate the benefit of a fully on-brand experience without redirects.
In addition, we targeted classes with recurring events because they had similar existing networks, and would additionally benefit from Port's flexibility.
With well over 50% of online ticket purchases occurring on phones, Port was conceived from the start as a mobile-first solution. Load times, quick inputs, intuitive touch targets, and new technology like ApplePay were important considerations.
Given the diversity of events and sellers, Port needed to accommodate a wide variety of mixed use cases both visually and conceptually - to allow for what felt like a natural buyer experience no-matter the individual circumstances. All the while, the experience needed to feel modern, evoke the fun nature of events, and fit well within existing branded experiences.